Let’s talk about the impact of TEXT. You might think social media is all about video’s, stories en stickers. Waht about hashtags, call to actions, strong bio’s, engaging content, subtitels, text overlays and engaging context? Your audience still uses keywords to search for content, hashtags to label content and text to understand context.
Every social media platform has it’s own habits, tone of voice and text tactics. Once you know the building blocks for a perfect social media post on your favorite platform, writing becomes a piece of cake. Master the skills of a social media copywriter and see your likes, follows and clicks fly through the digital roof.
This is what you’ll learn:
- The impact of an effective en engaging socialmedia text
- Write a perfect Instagram bio that makes them hit ‘follow’
- Find and create a hashtag set for your brand on LinkedIn, Twitter and Instagram.
- Learn the building blocks of a succesful post for your favorite platform.
- Finish off every post with a converting call-to-action
- Lots of tips & tactics to make your audience stop scrolling and engage
Kim started as a copywriter back in 1994, switched to online copywriting since 1996 and finetuned her writing skills when social media took over the communication world. She launched many trainings and webinars on social media, content strategy and listbuilding and helped hundreds of professionals mastering their writing skills.
Kim’s curiosity is never ending. She shares her love for online & copy as a teacher, (guest) speaker and blogger. And as the co-organizer of this awesome smmcur event 🙂