24 Oct 3 tips to control your audience
Immerse yourself in your target audience! Media Psychologist Mischa Coster is a consultant, researcher and public speaker in the field of media psychology and influencing behavior. As a sneak peek for his inspirational session, Mischa shares three tips for successful behavior influencing.
- Always determine what specific behaviour you would like to see from your target audience. Not awareness, not attitude but real behavior.
- Always hire a psychologist. He/she could turn out to be your brand new Chief Psychology Officer (https://medium.com/@mcoster/the-chief-psychology-officer-b458d6a751ba)
- Experiment. Determine multiple evidence-based and theory-inspired psychological strategies and experiment to see which one works best for your (online) audience